The Dawn Madras Warehouse, marketing Hudson, Essex and Reo Trucks established MADRAS AUTO SERVICE (MAS) in 1931 as its brainchild, to serve the automotive spare parts industry in India. MAS owes its standing in the automotive spare parts industry to the visionary ardor of its founder.

Soon, Madras Auto Service became the distributor for GM Service Corporation, General Motors, USA and was entrusted in Marketing and Servicing of Delco Remy Electrical Spares, ND Ball Bearings, Hyatt Roller Bearings and Harrision Radiators. And its association with Madras Warehouse brought the marketing of AC Spark Plugs and other AC Electrical Spares under its wing.

MAS also developed good raport with a host of other international spare part manufacturers emerging as the distributor for Electrical Spares of North East Electrical Corporation, USA. Central distributor for Carter Carburetor AEC Indutries, USA. Distributor for Starter Drives, Hydrovac and Delco Hydraulic Brake Parts from Bendix Aviation Corporation, USA. Distributor of Brake Parts for Clayton Dewandre, UK and Dashboard Instruments from Stewart Warner Corporation, USA.

Bestowal
When the Government of India formulated the policy of self-reliance for the automotive industry, Indian Companies began manufacturing vehicles and Ancillary manufacturers started manufacturing components. MAS took up the distribution of indigenously manufactured components.

Where do we stand today
Today, MAS represents more than 70 ancillary manufacturers, whose products are well accepted in the market being dependable, cost-effective and catering satisfactory service. In addition to marketing spares for trucks and cars, tractors, earth moving equipment, gensets and IC engines, MAS today is one of the largest wholesalers of spare parts with a network of over 10,000 dealers.

Branching Out
MAS has opened branches in Southern, Western and Central parts of the country and marketing TVS-Suzuki vehicles at Goa, forcing the availability on a widerscale and at cost effective prioces. This has contributed to the reduction in the cost of procurement for the users and also created a sense of confidence in them helping us improve business and increase production stabstantially in the past two decades.

The number of branches stood at 2 in 1936 and from 1960 to 1999 grew to 36. To augment the activity of its branches, MAS has encouraged its fraternity of dealers, whose number has increased in all intents and purposes. In 1936, MAS had 200 dealers, 1200 in 1970 and today it exceeds 7,500. It is expected to reach 10,000 by the year 2000.

The entry of new Multinational vehicle manufacturers has changed the scenario in the automotive Industry in India. The quality of the vehicle manufacturers and the component manufacturers has improved. To meet the new challenges of the next century in a changing environment and to retain the leadership in the Automotive Component Marketing Industry, Madras Auto Service will be opening more branches all over the country, adding new products, to serve the needs of the new generation vehicles manufactured in India.

With the advancement in the IT industry, we have computerised all the branches enabling us to serve customers faster.

The Objective
MAS aspires to continue its expansion drive well into the next century and eventually create a network that will span the length and breadthofthe country. While this will naturally have a welcome impact on the sales graph, the real emphasis at MAS is to maintain the cherished standards of service that have inspired MAS since its birth. Our Pledge The dedication that has encouraged us to egg on into the millennium holds a colossal promise-MAS will serve you Worthier and Superior.